![]() Low CTRs signal a lack of relevance for your ad viewers, who aren’t inspired to click on your ad and visit your landing page to learn more about your offer or take the desired action.īetter keyword targeting and negative keyword discovery can help you improve your CTRs, reducing wasted spend and improving your Quality Scores. Low average click-through rateĪ low average click-through rate is problematic, as it can drag down your Quality Scores and affect future ad placement. impressions across your campaign, or for each individual keyword. ![]() While basic CTR measures the rate of clicks on each ad, average CTR calculates the number of clicks vs. Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns.
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